“Anywhere between 10-20 million viewers for a musical is just a huge success,” Greenblat added. READ MORE: Must-See Broadway Shows Trending in the Theater World And while Greenblat acknowledged this move as “an experiment of sorts,” it proved beneficial for the company because “The Sound of Music Live!” garnered 18.6 million viewers with the live broadcast and 3 million more the following week. In 2013, when NBC aired “The Sound of Music Live!,” the network was the first one in 50 years to air a live musical on television.
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“We wanted to get an advantage in a disadvantaged playing field and a couple of years ago we discussed how to open up live television beyond reality shows and sports events.” “We are in a very challenging place in terms of the current climate with so many channels, shows and streaming platforms,” Greenblat said. “Hairspray Live!” marks the entertainment network’s fourth live event, following the productions of “The Sound of Music,” “Peter Pan” and “The Wiz.” And according to co-producer Craig Zadan, their fourth show is the “biggest production have done so far.”Īnd NBC prepared for this event Robert Greenblat, acknowledged how strategic the company had to be to make it in live-TV.
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Teaming the youngsters with an ensemble including well established and multi-award winning co-stars like Jennifer Hudson and Kristin Chenoweth should achieve the other mission of cementing the network’s position at the top of the live TV musical arena.Ī photo posted by Ariana Grande on at 1:16pm PST NBC entertainment chief Robert Greenblat said, “We look forward to her millions of fans seeing yet another side to this multifaceted performer and we welcome her to this incredible ensemble of artists.” READ MORE: 4 Timeless Musical Everyone Should See Grande’s large social following is key to attracting a big number of viewers, especially those who may not be familiar with the Broadway original “Hairspray.” Earlier this year, Ariana announced on Instagram, “I’ve never been more excited for anything in my life.” As fans grab their dancing shoes for NBC musical spectacular “Hairspray Live!,” the network is making a grab for young viewers.īy casting Disney Channel stars like Dove Cameron and Garrett Clayton in key roles along with pop star Ariana Grande, the strategy is to draw more of the millennial audiences so coveted by advertisers to NBC.